Welcome! It’s nice to meet you.
At Nina Stoller-Lindsey Coaching & Consulting LLC we help overstretched marketing teams at established mission-driven brands craft industry-shifting brand messages and trend-proof social media and marketing strategies.
Before working with us, marketing teams are overwhelmed by constant platform updates, struggling to keep up with the constant churn of multi-channel content creation, and unsure of how their social media and content marketing efforts are contributing to their bottom line. With my Magnetic Marketing Method, they nail a money-making message and build the marketing systems they need to get it in front of the right customers so they can increase sales and give back to humanity and the planet.
Who We Help
In our book, a “mission-driven” brand is an organization that’s committed to making a difference as well as a profit.
This includes...
B Corps
Sustainable brands
Better-for-you brands
Purpose-driven brands
Socially conscious brands
Inclusive brands
Brands that give back
Brands that directly (or indirectly) support
Diversity, Equity, Inclusion & Belonging
Sustainability & Environmentalism
Mental Health
Education & Learning
Social Justice & Activism
The Arts
Financial Literacy
⭐ Client Spotlight: For example, we recently worked with a national brand that’s on a mission to protect people and the planet by making nontoxic, eco-friendly household cleaning products affordable and accessible.
Not sure if your organization is the right fit? Read on below or email nina@ninastollerlindsey.com to find out!
The Challenge Your Team Is Facing
You’ve got experienced marketing leadership and at least one talented full-time social media manager, content creator, or marketing assistant on your team.
But you still can’t manage to keep up on social media—not to mention your email newsletter or blog. Maybe…
Your engagement is dropping
You’re getting pressure from your CEO to rapidly grow your following
You’re having trouble converting your followers into email subscribers and buyers
You know you need to expand to other social channels and invest in a blog or email
marketing, but you don’t have the bandwidth or the strategic insights to make it happenYour social media, blog content, and email marketing efforts are happening in silos and you’re not sure how to make them work together
And, while you’ve got a celebrated product and an attention-worthy mission, you find yourself losing out to social media-savvy competitors who have been able to carve out a bigger place for themselves in the social media landscape, despite lacking a superior product or mission.
After working with dozens of mission-driven brands as both an in-house Head of Social Media & Content Marketing and now as a consultant, I can tell you these challenges are so very normal for growing, mission-driven brands—especially if you lack the right team structure to address these challenges.
Without a seasoned social media and content marketing expert sitting between your marketing leadership and the team members producing your content, you’re likely suffering from a gap in both subject matter expertise and bandwidth.
With a third-party consultant to act as a thought partner, guiding social media and content marketing strategy and providing constructive feedback, your team can hit its strategic goals faster. This outside support can also free up your team members to work on other projects and enjoy better work-life balance while receiving the mentorship they need to move forward in their careers.
The Solution
As your Messaging & Content Marketing Consultant, I can help you bridge this gap and empower your team to hit your goals by supporting you with one or more of the following services:
Strategy Development** across marketing channels including social media, email, and editorial/blog to help you achieve larger business goals (e.g. increased brand awareness, engagement, and conversion) in less time
Workflow & Process Development to streamline content creation, community management, and reporting processes, ensuring better transparency and collaboration across your team, freeing up your team’s bandwidth for other projects, and positioning you to seamlessly onboard new talent
Mentorship and Skills Development for social media managers, content creators, and marketing teams to empower them to successfully execute on our strategy during and after our contract, position them for growth within your organization, and increase team member satisfaction and retention
Plans for Team Expansion & Onboarding so you can build the bandwidth and skills necessary to achieve your goals by making the right hires and efficiently bringing them up to speed on existing strategies and processes
**STRATEGY DEVELOPMENT
Based on your needs, our Strategy Development work can include…
Audience Analysis: In order to create content that attracts and engages your target customer, we first need to define that target customer, drawing on data from social media and other resources.
Competitor Analysis: Review competitor accounts to pinpoint strengths you can emulate and opportunities for you to fill important gaps in online conversation.
Content Audit: Review past content performance to set benchmarks, identify trends, and better inform updated strategy.
Brand Messaging Framework: Identify key messages and content topics to engage your target customer across marketing channels, while setting your brand apart from competitors.
Channel-Specific Strategies for Instagram, LinkedIn, TikTok, Facebook & Pinterest: Build comprehensive but realistic social strategies to support business goals including (but not limited to) increased brand awareness, follower growth, and engagement.
Engagement & Growth Strategies: Content is only one piece of the social media puzzle; increasingly you need to implement additional tactics to get in front of new people, so we’ll help you do just that.
Email Marketing & Editorial/Blog Strategies to help you expand your reach, nurture and convert your social media followers into customers, and gain authority in your industry.
About Nina
I’m a Messaging & Marketing Strategist with 10+ years of experience in digital content and marketing. I started my career writing for publications like Time Out New York, New York Magazine, and The Atlantic before leading social media and content marketing for mission-driven startups. By helping these brands get to know their audiences, refine their messaging, and invest in the right marketing channels, I’ve supported them in doing all sorts of good-for-humanity things, from making theater tickets affordable for young people to helping kids reap the benefits of outdoor education. And I’d love to do the same for your organization!
I founded Nina Stoller-Lindsey Coaching & Consulting LLC in 2021 to help more mission-driven businesses use brand messaging and marketing to increase sales, shift their industries for the better, and give back to humanity and the planet. While building holistic social media and marketing strategies, I help marketing teams develop the systems, processes, and habits they need to achieve long-term marketing success and save time and energy.
I’m a 2020 Webby Awards Honoree for my multi-channel marketing campaign “Single Tickets Week” and my original social content for brands has been featured in Today.com and SheKnows.
Case Studies
TODAYTIX
A global e-commerce leader on a mission to make live cultural experiences affordable and accessible for all, TodayTix struggled to reach, engage, and sell to a millennial audience.
Business Goals:
Understand barriers to millennial theater attendance and create messaging to remove them
Increase social media engagement, website traffic, and user-generated content
Increase ticket sales among millennials
Approach:
Conduct market research, assessing customer surveys and industry research to identify barriers to millennial theater attendance
Discovered that millennials fear going to the theater alone
Launched “Single Tickets Week,” a cross-channel social media and marketing campaign to encourage millennials to attend shows solo
Outcome:
“Single Tickets Week" social media campaign was named a 2020 Webby Awards Honoree
The campaign garnered 45% growth in weekly social mentions, a 400% lift in content page views, a 35-fold increase in site traffic from Instagram, and a 15% increase of single ticket sales
TINKERGARTEN
Tinkergarten helps families get outside to make the most of their kids’ early learning years. Leaning heavily into promotional content across its social media channels, Tinkergarten struggled with inconsistent content output, stagnating follower growth, and low engagement.
Business goals:
Create “zoomed out” messaging to increase reach, engagement, and site traffic
Increase content output across Facebook, Instagram, Twitter, and LinkedIn
Grow following and foster community to increase brand awareness and keep customer based engaged during pandemic
Approach:
Audit existing audience and content to identify performance trends
Use data to optimize content pillars and build out cross-channel content strategy
Invest in influencer partnerships to increase reach and grow following
Outcome:
Grew total audience by 10% and increased multi-channel engagement by 59%
Tripled Instagram output, increased monthly impressions by 86%, shares by 168%, and Stories traffic by 134% to grow audience by 30% YOY
Social content featured by influencers with 10K-1M followers, including Khan Academy Kids and Yoga with Adrienne, and in major publications like Today.com and SheKnows
Testimonials
“If you are looking to strengthen your brand awareness, expand your universe of supporters, and increase your revenue, I highly recommend working with Nina Stoller-Lindsey on social media strategy. Nina brings a disciplined, data-based approach to social media strategy, and guides your team to truly understand your audience. Working with her is serious business, where she educates as well as coaches. In just a few short months of working with Nina, her coaching added jet fuel to the Wonderfund's Instagram engine. Our following grew by 33 percent and we more than doubled the potential donors we are engaging (+128% growth). Nina's results speak for themselves.”
—Erin Murphy Rafferty, CEO, The Wonderfund
“Before working with Nina, I was paralyzed by the thought of developing a content plan. I didn't have a clear strategy. Nina is incredibly smart, encouraging, and fun to work with. She empowered me to develop a clear plan, and for the first time ever, my posts are resulting in sales.”
—Laura Wilson, founder of a sustainable skincare company